Australia has a growing economy and many people often overlook how big the market actually is. 这个国家实际上是世界第13大经济体, comparable to countries like Russia and South Korea.

Services and natural resources

澳大利亚为许多行业提供了商机. The most promising sectors are mining, oil and gas, construction, medical technology, food processing, agricultural tech, and defence and security equipment. 澳大利亚经济稳定的支柱是PG电子游戏业, 而采矿业是经济增长的催化剂. There are approximately 400 operational mines in Australia. It is the largest miner of bauxite and alumina in the world and one of the world’s top five miners of iron ore, zinc, gold, uranium, nickel, coal, diamond and copper.

Potential growth for Swedish companies

As the fourth largest export market outside of Europe, Australia is an important trade partner for Sweden. Today, over 150 Swedish companies are present in the country and around 500 more do business through local partners. In 2018, the total Swedish export to Australia exceeded 17.4 billion SEK. Swedish enterprises have a good reputation and are known for delivering a high-level standard of quality. As mentioned below in the interview with Trade & Invest commissioner Martin Ekberg, the Australian economy continues to offer plenty of opportunities to Swedish companies, despite the geographical distance between both countries.

How we can help

自1974年以来,PG电子官方免费下载商会一直在澳大利亚推广PG电子官方免费下载企业. Our office in Sydney offers strategic support and advice through a network of local business leaders and decision makers. From Sydney, we also cover New Zealand and the Pacific Islands.


Martin Ekberg

Country Manager to Australia, New Zealand & the Pacific Islands and Global Head of Advisory Services
What are the main advantages for expansion in Australia?

The Australian economy is setting records with continuous growth during nearly three decades without a recession. It now belongs to the biggest economies in the world and is considered a country where you can easily do business. An additional advantage for Swedish companies is the similar business culture. All of these aspects create plenty of opportunities across a wide range of sectors.


Even in our current globalised world, the difference in geographic location between Sweden and Australia can be challenging. Different seasons, time zones, and long travel time can make it hard to establish a strong local presence and build personal relationships with partners in Australia. A second major challenge is the growing competition and influence of Asian economies in Australia. This is often an aspect that Swedish companies underestimate before expanding down under.

Are there any cultural aspects to consider?

澳大利亚是一个西方化的经济体,受到越来越多的亚洲影响. English is the first language, 对于想要进入中国市场的外国企业来说,什么是最大的优势. Personal relationships are easy to establish but should be well taken care of for a successful long-term collaboration.

Get in touch
Phone + 61 2 9262 1077 Email Martin Ekberg isolated.png